Privacy Policy

Overview

Vitality Wealth Planning LLC (“VWP,” “we,” “our,” or “us”) builds client relationships on integrity and trust. We are committed to maintaining high privacy standards and will not sell your personal information to third parties.

Information We Collect

We collect information to design and implement financial planning services and to comply with federal and state regulations. The nonpublic personal information we may collect includes:

• Identity details (name, address, Social Security number, date of birth)
• Financial information shared during consultations
• Information generated in the course of servicing your financial needs
• Information received from third parties in connection with providing services

How We Use and Disclose Your Information

VWP may disclose nonpublic personal information to unaffiliated third parties only in the following circumstances:

• Entities assisting with account supervision, including sub-advisers, custodians, and record keepers
• Service providers supporting client engagement, such as client management systems and cloud providers
• Authorized representatives or powers of attorney designated by you
• With your prior written consent
• In connection with a business sale, merger, or transfer
• As permitted under applicable privacy regulations

You have the right to opt out of disclosures made in connection with new or changed privacy policy terms.

How We Protect Your Information

We restrict access to your nonpublic personal information to personnel who need it to provide services to you. We maintain physical, electronic, and procedural safeguards to protect your confidential information. Third-party agreements include confidentiality provisions consistent with applicable law.

Former Clients

Privacy protections described in this policy continue to apply to former clients. Records are retained in accordance with applicable legal requirements.

Mobile Information

Mobile contact information and data you provide through mobile interactions remains confidential and is not shared with third parties for marketing purposes.

Website Analytics and Tracking

This website uses cookies and analytics tools, including Google Analytics, Google Ads, Meta Pixel and Calendly, to understand how visitors use the site and to improve our marketing. When you give us your email, for example by taking our quiz, we connect your later visits to key pages on this site, such as your results page and the page for booking a call, to your record. We use that to make our follow-up relevant to you. We never buy data about you, and we never try to identify visitors who have not given us their contact details. You can stop all marketing email at any time with the unsubscribe link in any email, and you may opt out of interest-based advertising through your browser settings or platform-level privacy controls.

Before you pick a time for a call, our booking page asks whether you're open to starting with a plan. We keep your answer in a first-party cookie called "vwp_booking_intent" for up to 30 days, so once you've said yes we don't ask again. It holds only your answer and the date. If we already have your email, for example from our quiz or from a booking link we sent you, we also save your answer to your record. When you open a booking link from one of our emails or texts, we set a cookie called "vwp-book" that lasts up to 7 days and lets us fill in your name and email on the calendar for you. After you book, the page you land on sets a cookie called "vwp-precall-invitee" for one hour, so we can tell which booked guest watched the video there without putting your email in the page address.

On our retirement pages, when you answer the short questions under the video, your browser keeps a note called "vwp_retirement_lead" with the date, so that if you come back and answer them again, we don't count you twice in our Meta advertising results. It holds no answers and stays until you clear your browser data.

On The Costa Rica Map pages we count which pages and lessons are opened, how far through the free first lesson people get, and how much of the intro film is played. If you arrive from a link in one of our emails, we connect this activity to your email address so we can see how the program is working for the people we have emailed. The link carries a signed code that your browser keeps for that tab only. If you have given us your email on our quiz, we also recognize you on these pages from a first-party cookie called "vwp-who," which the quiz sets and which lasts up to 180 days, and we connect this activity to your email address the same way. Visitors we can't identify either way are counted under a random session number that your browser keeps for that tab only, with no name or email. If you buy the map, your purchase is linked to the email you paid with. Google Analytics and Meta Pixel also run on these pages and set their own cookies, as described above.

The Costa Rica Map Setup Answers

When you buy The Costa Rica Map, we ask a short set of questions about your household, your move and your money. That includes details like ages, citizenship, where you live now, health coverage, whether anyone has an ongoing health condition (yes or no, never the details), income sources and a savings range. We store your answers with your Map account, encrypted at rest, along with a few short labels worked out from them (such as whether you're on Medicare yet) so the course can open the right sections. We use them to set up and tailor your Map, and to show Brennan totals across everyone who has set one up, such as how many people finished and how many said help with the money side would be in their range. Brennan sees your individual answers only if you tick the box on the last screen to share them, and you can untick it later. We don't sell them, and we don't share them with anyone else for their own use; our hosting and database providers store them for us. We keep them while your Map account is open. We delete them when you ask (email brennan@planwithvitality.com), or when a refund ends your access, unless you have become a client and the law requires us to keep records.

Text Messages

If you give us your phone number on our quiz, you agree that we may call and text you about your results, including automated texts. Consent is not a condition of any purchase. Message and data rates may apply. Reply STOP to any text to opt out, or HELP for help. We do not sell or share your phone number or your consent to receive texts with third parties for their marketing.

On our public website pages and our quiz pages we use PostHog, a product analytics service, to see how visitors move through the site, including clicks, scrolling and session replays. Anything you type into a form is hidden from these recordings, and they are not used on the page that shows your quiz results, on client or account pages, or on any page that identifies you.

If you have bought The Costa Rica Map, we also use PostHog while you are signed in to the course, to see which lessons you open and which steps you finish, such as which setup question you reached and whether it was answered or skipped, but never what you answered. Session replays may run on lesson pages, but never on the setup, worksheet or checkout-return pages, and nothing you type or choose is sent to PostHog. PostHog doesn't receive your name or email.

Contact Us

If you have questions about this privacy policy or how your information is handled, please contact us at brennan@planwithvitality.com.